Weekly News Recap from Radiant Systems – July 26 Edition


July 26th, 2010
Mary Catherine Brutz, Marketing Communications

Survey: Food and beverage industry execs foresee slow recovery

While it is predicted that revenues and profits will increase this year for the restaurant industry, unemployment and lack of consumer spending is still a concern for many experts. In your experiences with restaurants, what are your predictions for the industry this year?

Is Groupon right for QSR?

Groupon can be a great tool for restaurants to do more local marketing and increase customer traffic. However, with QSRs already low price points, does the group discounting site make sense? This article discusses the pros and cons.

12-inch burger? Carl’s Jr., Hardee’s test market a foot-long

Is bigger always better for the restaurant industry? These days more and more restaurants are coming out with outrageously large meals. Do you think this is a good marketing tactic?

U.S. restaurant count continues to fall

Compared to the spring of 2009, U.S. restaurant counts have dropped 1 percent, or 5,204 units. Independent restaurants took the hardest hits. At the same time, other restaurants are continuing to expand. Have you noticed an extreme number of restaurant closings in your area?

Childhood obesity: 10 ways your restaurant can make a difference

Many restaurants are working to ensure that their children’s meals are healthier than they may have been in the past. Menu revamping for children is becoming an increasing trend given the White House Task Force on Childhood Obesity project. This article provides tips on restructuring your children’s menu. Have you noticed any creative and healthy children’s meals? Tell us about them!

How cause marketing can improve business for restaurants

Becoming involved in a cause can help drive business to restaurants, especially if a restaurant makes its initiatives known through online social media communities. This article from Nation’s Restaurant News gives tips and advice on ramping up your restaurant’s cause marketing. Let us know what your restaurant is doing to promote its support of a local cause. What is working for you?

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