Comments on: Getting On Board with Digital Signage http://www.radiantblogs.com/blog/getting-on-board-with-digital-signage/ Technology Blog for the Point of Sale Systems, POS Hardware and Software Industry Thu, 08 Dec 2011 15:52:53 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Liz Daitch http://www.radiantblogs.com/blog/getting-on-board-with-digital-signage/comment-page-1/#comment-15 Liz Daitch Mon, 13 Apr 2009 16:07:38 +0000 http://www.radiantblogs.com/?p=250#comment-15 Michael, these are all valid points and probably not the right solution for a one site diner with table service as menu boards are typically placed in the quick service and fast casual environment. Legislation has been passed in many states requiring quick-serve and fast-casual restaurants with 15 or more locations to display nutritional content for their customers. Digital menu boards would be a great fit for clients that need to meet such requirements. This legislation takes effect January 1, 2010 for Maryland, New York City, California and Pennsylvania. Instead of replacing static menu boards every time a calorie count or amount of fat content changes, this information will automatically be reflected when a change is made in the point of sale. In many cases, the content does not have to be a distraction, but rather a subtle enhancement to the guest experience. For more information on Content Management Systems, the DigitalSignageToday.com has published a whitepaper on the topic (http://www.digitalsignagetoday.com/white_paper.php?id=58&overview=1). Michael, these are all valid points and probably not the right solution for a one site diner with table service as menu boards are typically placed in the quick service and fast casual environment. Legislation has been passed in many states requiring quick-serve and fast-casual restaurants with 15 or more locations to display nutritional content for their customers. Digital menu boards would be a great fit for clients that need to meet such requirements. This legislation takes effect January 1, 2010 for Maryland, New York City, California and Pennsylvania. Instead of replacing static menu boards every time a calorie count or amount of fat content changes, this information will automatically be reflected when a change is made in the point of sale. In many cases, the content does not have to be a distraction, but rather a subtle enhancement to the guest experience. For more information on Content Management Systems, the DigitalSignageToday.com has published a whitepaper on the topic (http://www.digitalsignagetoday.com/white_paper.php?id=58&overview=1).

]]> By: Michael Haydel http://www.radiantblogs.com/blog/getting-on-board-with-digital-signage/comment-page-1/#comment-14 Michael Haydel Thu, 09 Apr 2009 14:20:36 +0000 http://www.radiantblogs.com/?p=250#comment-14 This is an interesting trend for sure Liz. I don't know, I'm a self proclaimed nerd, and love technology just as much as the next person, but, this particular area, customer facing displays and electronic menus and digital signing technology, I'm not sure how I feel about. A large part of me doesn't really want all of that to get in the way of my experience at a restaurant. And really, I guess this is going to be targeted at your larger chains and such, which I honestly try to stay away from whenever possible. I still want to be able to go into the local diner, read the specials on their chalkboard, be handed a food stained, laminated menu, have my order written on a little carbon copy notepad, and pay using my "ticket" from that same order pad, ya know? How would you pitch this kind of technology to a client who might feel this would all just be...noise to their customers? I'd also be interested in learning more about the CMSes that are behind this aforementioned technology. This is an interesting trend for sure Liz.

I don’t know, I’m a self proclaimed nerd, and love technology just as much as the next person, but, this particular area, customer facing displays and electronic menus and digital signing technology, I’m not sure how I feel about.

A large part of me doesn’t really want all of that to get in the way of my experience at a restaurant. And really, I guess this is going to be targeted at your larger chains and such, which I honestly try to stay away from whenever possible.

I still want to be able to go into the local diner, read the specials on their chalkboard, be handed a food stained, laminated menu, have my order written on a little carbon copy notepad, and pay using my “ticket” from that same order pad, ya know?

How would you pitch this kind of technology to a client who might feel this would all just be…noise to their customers?

I’d also be interested in learning more about the CMSes that are behind this aforementioned technology.

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